The virtual market today is growing at a faster rate than anyone would have imagined. To keep up a business on this virtual market, one needs a website and a website is not valuable unless it is found and seen by the to be customers. Optimizing the site so that it shows on the search results of the major search engines has not only become commonplace but is also regarded as a very effective marketing strategy.

The first step to search optimization is to conduct a very detailed and thorough site analysis. This brings out all the loopholes and the weak links in the site that could lower its visibility. The aim of this step is to identify problematic areas and target them for repair and reconstruction. An ideal analysis yields results which should be in the form of statistical data. Statistics reveal a lot and also point out on areas on which no information exits.

Content is the key to a good result. So before anything the content should be made ready. There should be good content and lots of them. After the content has been put down a list of keywords and key phrases should be drawn up.The keywords should reflect on and describe the consequent text. Keywords should be added in the title page, the title tag and preferably also in the URL. The second part to the keywords is the optimum keyword density.