Content can be said to be the single most important thing as far as search engine optimization is concerned. However, even though it is important to have search engine friendly content on a site, visual appeal for human visitors also needs to be maintained. Perhaps maintaining this balance is the toughest task in SEO content writing. It is vital to not make the content too dry by trying to achieve a uniform distribution of keywords throughout the content.

Like normal content writing, SEO content writing also has a set of styles and guidelines. Routinely, lists of keywords that are required to be searched for are created, and the number of occurrences of each keyword is computed. These keyword density calculations go a long way in deciding the popularity of a website.

However, it is important to consider other factors also, besides the distribution of keywords throughout the content. Using techniques like ‘stemming’ and ‘inflection’, it is possible to optimize a site for various search engines, without producing ‘spammy’ SEO content. Of course, if a page is one of the top results in a search, but has content that is not written well, visitors might visit it, but they would be unlikely to stay too long. Hence, good SEO content writing should also incorporate informative and appealing content.