The SEO service standards abolish search engine optimization techniques like mirror pages or websites, redirection, cloaking, doorway pages, link farming, plagiarism, hidden text, keyword stuffing etc. HTML code manipulation, machine generated link exchange, and spamindexing are a big no no with the search engines. The ethical SEO process is quite transparent.

The SEO service standards also lay emphasis on creating keyword rich content (no keywords stuffing) that’s original and lucid. Plagiarism is considered as copyright flouting and spamming. The website that plagiarizes content is black listed by the search engines or not given a good ranking.

The SEO service standards not only take the written content into consideration but also the design elements are looked upon. These standards emphasize on making the website more user friendly with higher usability. The navigation should be simple and the layout clutter free. Also, the website must have more of textual content than graphics.