Next, the content of the website is written keeping in mind the list of targeted keywords. The content should be lucid. You must avoid keyword stuffing or deliberate keyword placement. Keyword placement should be done in a subtle manner. Also, avoid plagiarizing the content. The search engines might identify it as spamming and may thus ban your website.

The design of the website should be such that the usability is taken into account. The navigation should be easy and general layout: clutter free. A very graphic rich website might not do well with the search engine crawlers that cannot read the graphic files. However, if you do intend to make your website rich in images and graphics, adding keyword optimized image alt tags, anchor texts and general content is a good idea.

Link popularity is one of the main criteria that the search engines consider for raking a website. It is achieved through comprehensive link building. The website should be diligently submitted to the search engines and web directories to ensure higher link popularity.

Having various keywords optimized file names and url of web pages also helps in getting higher search engine ranking. This way the search engines easily recognize the webpage as relevant for targeted keyword.